This talk is part of the webinar series on Persuasive Statistics, organised by the Statistics Communication section.
In this talk, I’ll briefly discuss barriers to effective communication of critical information, including barriers from communicators themselves and from the audience. One barrier is the existing extent of innumeracy in the adult population that leaves people susceptible to confusion and lower quality decisions. How information is presented, however, can be as important as what information is presented and especially among less numerate people. Evidence-based choices of how to present information are key.
Professor Ellen Peters, PhD – University of Oregon
Ellen explores how policy makers, physicians, and other experts can enhance public understanding of science and technology by advancing the science of science communication, and is author of the book Innumeracy in the Wild: Misunderstanding and Misusing Numbers.